“Super” Aegean Foods
Another important aspect of the project is to identify all the super foods that are currently produced in the Region of South Aegean. This will be done in cooperation with Academia, nutritionists and local producers. A promotional campaign based on the outcomes of the scientifi c research outlined above, aimed at inserting regional super foods within the bigger network of the international super foods market next to world wide known super foods (goji berries, cranberries etc).
Access to this constantly growing market will boost possibilities for local producers to establish new channels via which they sell their products and increase sales. According to Mintel research published in May 2016 “in 2015 alone there was a 36% rise in the number of food and drink products launched globally featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’.- The surge in launches comes as a result of strong consumer demand for highly nutritious products. Today, more than 7 in 10 consumers in France (72%), Germany (71%), Italy (73%), and Spain (72%) agree that health-promoting benefi ts of natural foods, including fruit and vegetables, are preferable to the added benefi ts of functional foods.”